Every business owner is looking for the best way to streamline their business, increase sales, and lower overhead. One of the most effective ways to accomplish this is to leverage the point of sale. The point of sale (POS) is the point at which a customer pays for goods or service. Historically this has been the sale counter or online checkout basket, but technological advancements have allowed business owners to put the point of sale in the palm of their hand.
Wireless devices can now facilitate payment by offering sellers the ability to process transactions anywhere, at any time. A wireless POS system is often connected to a central network, and wireless devices are used in proximity or further out in the field to process transactions. Whether the business owner has one location or multiple, employees are now free to move among customers spontaneously, allowing them to encourage sales, and upsell on the floor. Businesses such as passenger transportation and mobile services can bill right on the spot, making payment collection an immediate event—no invoicing needed.
Better Inventory Management
Along with the many benefits of a POS system, one of the biggest advantages is the ability to assess inventory in real time. This allows sellers to keep a more accurate eye on items that require reordering, determine what inventory is flying off the shelves, and record how each salesperson or store is faring. Sales reports immediately become more sophisticated and detailed, allowing sellers to run their businesses with much more clarity.
Customer Care Benefits
POS systems are of great benefit to the customer as well. These systems transcend the positional limitations of the cash register, allowing salespeople to meet the customer where they are. There is no more searching for an open register or standing in line. This brings the customer’s purchasing experience to a whole new level, and offers sellers the ability to get in front of potential buyers right when they are primed to make a purchase.
A mobile POS system also helps sellers collect additional customer information. Wireless POS systems can help sellers collect e-mail addresses for the purpose of e-mailing receipts, and thereafter use that data to send prior customers communications, increasing their marketing reach over time. Keeping key customer information in the system and ready to go can also help expedite the purchase process during future sales.
Wireless transactions may sound like a security hazard, but wireless POS systems have stringent security requirements that can trump conventional points of sale. A seller’s system must be PCI compliant and a secure wireless environment must be established when communicating back to a central server. A company’s technological systems must upgraded to support POS technology, and security audits must be conducted to ensure that customer information is secure.
Overhead is one of the largest barriers to business expansion. Wireless POS systems can drastically cut the need for expanding overhead requirements. With no more need for cash registers, desk space, and floor space to accommodate long customer lines, the business owner is free to focus on inventory and free-standing salesmen. There is no longer any spatial limitation to the amount of sales that can be conducted at one location.
Wireless POS systems have allowed business owners to make enormous strides forward and have freed sellers from their cash register shackles. With more data collected—much of it communicated back to a centralized server in real time—business owners can manage inventory and immediately react to sales trends by dispatching additional support to high-selling locations, or sending employees home when sales are down. With the ability to conduct a transaction at any location via a wireless handheld device, sellers can now expertly tailor the customer experience.